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Demo funnel · The Tracking Blueprint
THE TRACKING BLUEPRINT v2.0 · Snippet Template
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EVENT: tb_optin_lead
META EVENT: Lead
FIRES ON: Lead magnet opt-in thank-you page
PAGE URL HINT: /thank-you, /download, /your-guide, etc.
INSTALL LOCATION
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WordPress (WPCode): HTML Snippet, conditional on Page URL
contains your thank-you URL slug.
Webflow/Framer: Page-level Custom Code → Body End.
Custom: Paste anywhere inside of the thank-you
page.
BEFORE YOU PASTE
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1. Tracking Glue installed site-wide.
2. Form has Hidden field named "event_id".
3. Set the value to your typical lead-magnet conversion value
(often lower than webinar leads). 50 is a safe default.
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PASTE THIS:
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VERIFY AFTER INSTALL
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1. Submit the opt-in form, land on thank-you page in incognito.
2. Pixel Helper shows: PageView + Lead.
3. Lead event has eventID matching session UUID.
4. Pabbly task runs with event_id field present.
5. Meta Test Events shows matched Browser + Server.
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